2. POSITIONING TOWARDS CUSTOMER AND SUPPLIER
2.1. Traditional commerce vs E-commerce
Multiple media vs a single one
towards traditional commerce or e-commerce affects directly its processes and strategy. The main difference between exercising traditional commerce and e-commerce is that in the former
(like magazines, letters, mail, fax, etc) are used while in the latter
everything is digital.
Traditional commerce means
(ordering, paying) with customer and supplier using different applications in
many time-consuming different steps
E-commerce means processing of information using
one digital application
(EDI or Internet) and only
a few quick steps
Positioning is a plan showing the
of the company towards other actors of the market.
Interactivity characterises a system when it is in a
steady dynamic process of data interchange between many equal and free access system users at the same time.